SOCIAL MEDIA MARKETING
- SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING
Course Duration1 Day
Course DescriptionEnter the exhilarating world of social media marketing with Aesperon. With the proliferation and popularity of social media networks, successful engagement through digital content marketing is a must for businesses and brands. Social Media is used by almost everyone today but not every company is successful in coming up with engaging content and growing their client/fan base.
Having a wide reach with costs typically much lesser than traditional media, the benefits far outweigh the costs if organisations undertake the long-term commitment to optimise your company or brand’s social media presence.
This 1-day course is designed to help companies harness the powerful potential of social media and enable professionals to become more social media savvy; gaining essential skills to reach out effectively to your target audience.
Using a real-world case study, get a grasp of how a successful local brand made full use of social media marketing strategies to help it thrive and gain a stronghold in its market niche. Finally, gain insights into the important emerging global social media trends which have profound impacts on all things social.
Course Outline1. Social Media Fundamentals
2. The current Social Media Landscape
3. Learn how important social media platforms work: Facebook, Instagram and LinkedIn
4. Clarify your organisation’s social media goals
5. Select the most suitable platform/s for your company
6. Develop a Social Media Strategy
7. Craft your Content Strategy
8. Monitor social media marketing efforts and evaluate social media ROI
9. Produce a social media usage policy and guideline
10. Social Media Crisis and Reputation Management: Develop a response strategy map to manage negative comments
11.Global Social Media Trends
TrainerWith more than 20 years of experience in marketing and business development, our social media marketing trainer has worked in top firms in the insurance, transport, wellness and retail sectors. She made the leap from traditional marketing to digital marketing when she joined one of Singapore’s biggest wellness companies in 2013.
As the senior manager of digital marketing at this top wellness firm, she developed and managed all websites and Facebook pages of its multiple wellness brands. This included one full-fledged e-commerce website of an international skincare brand.
She is a certified Trainer, having acquired the WSQ Advanced Certificate in Training and Assessment (ACTA) which emphasises the acquisition of knowledge through active learning and reflective practices.
Our trainer delivers effective training sessions that are practical, interactive and fun. She is passionate about all things social and loves imparting the knowledge to her learners. Her enthusiasm and passion are infectious – be ready for an enjoyable and highly informative learning experience!
Register your interest using the form below and we’ll help you secure your training session!
Our dedicated experts will work closely with you to arrange for your desired course based on your availability.
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